![]() ![]() ![]() Crossy Road had earned $1m from the ads by mid-January, but the game’s Android release has fuelled another $2m since. That figure was revealed in a separate GDC talk by Jussi Laakkonen of games tech firm Unity, whose advertising network Hipster Whale is using for its game. ![]() But, if we changed it … if we followed some of those best practices … if we sold coins and had a ‘save-me’ button and it felt like the other games, would anyone have cared?”Īt least $3m of Crossy Road’s revenues have come from its in-game video advertisements – usually for other mobile games – which players can choose to watch to earn more currency. But someone on the free-to-play business would look at those numbers and think we could make a lot more per user. That’s way, way, way, way, way more than we thought we would get. Players earn currency from playing that can be spent on unlocking new characters, with no timers, lives or pay-gates forcing them to delay or pay to continue playing as much as they want. Instead Crossy Road took its inspiration from 1980s arcade game Frogger, providing players with a variety of characters to tap across roads and rivers – and ultimately, to splat against or under cars, trucks and trains. However, it is not yet available for all regions, but hopefully, it will have a full international launch soon.“If you make a game that’s only about business, you’re going to get Candy Crush clones,” said Hall. You can download Disney Crossy Road from the Google Play Store for free, with in-app purchases available. There are also themed challenges that are unique to each of the worlds you will enter, and you would need to survive in order to get more points, bonuses, and special power-ups. The various settings for the game may also seem familiar, like Al’s Toy Barn, the Haunted Mansion, San Fransokyo, the Pride Lands of Africa, and other familiar locations in the Disney and Pixar movies, but this time, depicted in all its 8-bit glory. The object is still to have them cross over to as many streets as you can without getting run over. The gameplay for Disney Crossy Road is the same as the original one, but this time, instead of a chicken or the other available animals trying to survive the streets, it will be your favorite Disney characters like Mickey Mouse, Rapunzel, Mufasa, Sadness, Wreck-it-Ralph and more than a hundred other Disney and Pixar characters. ![]()
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